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Haptische Reize in der Markenk...
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Advertising effects
274
Werbewirkung
274
Consumer behaviour
171
Konsumentenverhalten
171
Advertising
141
Werbung
141
Internet marketing
85
Online-Marketing
85
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84
United States
84
Brand management
65
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65
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48
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48
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Markenimage
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Psychology of advertising
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Kennedy, Rachel
11
Romaniuk, Jenni
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Ford, John B.
10
Fulgoni, Gian M.
8
Bellman, Steven
7
Sharp, Byron
7
Varan, Duane
7
Dahlén, Micael
6
Campbell, Colin L.
5
LaTour, Michael S.
5
Lipsman, Andrew
5
Precourt, Geoffrey
5
Berthon, Pierre R.
4
Keller, Ed
4
Nenycz-Thiel, Magda
4
Pitt, Leyland F.
4
Sands, Sean
4
Beal, Virginia
3
Carlson, Les
3
Chang, Chun-Tuan
3
Cohen, Justin
3
Droulers, Olivier
3
Fay, Brad
3
Goodrich, Kendall
3
Kohli, Chiranjeev
3
Koslow, Scott
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
3
Merchant, Altaf
3
Milfeld, Tyler
3
Plummer, Joseph T.
3
Pounders, Kathrynn
3
Rappaport, Stephen D.
3
Reid, Leonard N.
3
Riebe, Erica
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
Scheinbaum, Angeline Close
3
Sorensen, Herb
3
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Journal of advertising research
Journal of business research : JBR
2,308
Journal of retailing and consumer services
1,998
Journal of economic behavior & organization : JEBO
1,585
Discussion paper series / IZA
1,131
NBER working paper series
1,117
Working paper / National Bureau of Economic Research, Inc.
858
NBER Working Paper
850
CESifo working papers
849
International journal of hospitality management
845
International journal of consumer studies
783
Psychology & marketing
762
Management science : journal of the Institute for Operations Research and the Management Sciences
752
Journal of economic psychology : research in economic psychology and behavioral economics
722
SpringerLink / Bücher
687
Experimental economics : a journal of the Economic Science Association
656
The journal of brand management : an international journal
651
IZA Discussion Paper
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
628
Journal of behavioral and experimental economics
622
Games and economic behavior
616
Economics letters
570
The journal of product & brand management
497
IZA Discussion Papers
461
European journal of marketing : EJM
438
Journal of marketing research : JMR
431
Discussion paper
428
European Journal of Marketing
428
Discussion paper / Tinbergen Institute
427
Asia Pacific journal of marketing and logistics
422
Working paper
419
Tourism management : research, policies, practice
407
Discussion paper / Centre for Economic Policy Research
405
Journal of marketing communications
391
Journal of Consumer Marketing
389
Journal of marketing management : MM
381
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
374
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
374
Journal of travel and tourism marketing
360
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ECONIS (ZBW)
420
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1
How consumers in China perceive brands in online and offline encounters : a framework for brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
2
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
3
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
4
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
7
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
8
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
9
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
10
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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