//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How event significance, team q...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising planning
1
Fernsehwerbung
1
Target group
1
Television advertising
1
USA
1
United States
1
Werbeplanung
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Boyle, Brett
1
Cannon, Hugh M.
1
Smith, J. Alexander
1
Published in...
All
Journal of advertising research
International journal of sport finance
8
Journal of sport management : the official journal of the North American Society of Sport Management
4
International Journal of Sport Finance
3
International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Thunderbird international business review
2
Applied economics
1
International journal of revenue management : IJRM
1
Journal of global marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Sport management review
1
UMBC Economics Department Working Papers
1
Working Papers / International Association of Sport Economists - IASE
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->