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The in-store "audience"
Sorensen, Herb - In: Journal of advertising research 49 (2009) 2, pp. 176-179
Persistent link: https://www.econbiz.de/10003860556
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In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon; Yoo, Seung-chul; Till, Brian; … - In: Journal of advertising research 50 (2010) 4, pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
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What do we know about in-store marketing?
Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
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The real estate value of supermarket endcaps : why location in-store matters
Caruso, William; Corsi, Armando Maria; Bogomolova, Svetlana - In: Journal of advertising research 58 (2018) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10011884982