//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Impact of Brand Communicat...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Internet marketing
1
Measurement
1
Messung
1
Online-Marketing
1
Poland
1
Polen
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Christodoulides, George
1
Dąbrowski, Dariusz
1
Schivinski, Bruno
1
Published in...
All
Journal of advertising research
GUT FME Working Paper Series A
30
Annales Universitatis Mariae Curie-Skłodowska / H
3
Journal of marketing communications
3
Journal of Consumer Behaviour
2
Working paper series
2
Argumenta oeconomica
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Research in Interactive Marketing
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Knowledge as Business Opportunity: Proceedings of the Management, Knowledge and Learning International Conference 2011
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno
;
Christodoulides, George
;
Dąbrowski, …
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->