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What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel; Kiani, Isar; Economakis, Nectarios; … - In: Journal of advertising research 53 (2013) 4, pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
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What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
Laroche, Michel; Vinhal Nepomuceno, Marcelo; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-417
Persistent link: https://www.econbiz.de/10009187041