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Advertising effects
269
Werbewirkung
269
Werbung
234
Advertising
209
Internet marketing
114
Online-Marketing
114
Consumer behaviour
107
Konsumentenverhalten
107
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93
United States
93
Social Web
56
Social web
56
Fernsehwerbung
44
Television advertising
44
Brand management
39
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39
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28
Markenimage
28
Viral marketing
26
Virales Marketing
26
Target group
25
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25
Marketing management
24
Marketingmanagement
24
Emotion
21
Advertising planning
18
Markenartikel
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Psychology of advertising
17
Werbepsychologie
17
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16
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16
Celebrity endorsement
15
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15
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Ford, John B.
12
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11
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9
Kennedy, Rachel
9
Sharp, Byron
9
Romaniuk, Jenni
8
Bellman, Steven
7
Campbell, Colin L.
7
Koslow, Scott
7
Lipsman, Andrew
6
Varan, Duane
6
Beal, Virginia
5
Pitt, Leyland F.
5
Precourt, Geoffrey
5
Rosengren, Sara
5
Fay, Brad
4
Fulgoni, Gian
4
Keller, Ed
4
Stafford, Marla Royne
4
Stipp, Horst
4
Wind, Yoram
4
Beard, Fred K.
3
Berthon, Pierre R.
3
Droulers, Olivier
3
Goodrich, Kendall
3
Kerr, Gayle
3
Levine, Brian
3
Liljedal, Karina T.
3
Merchant, Altaf
3
Milfeld, Tyler
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Neijens, Peter
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Nelson-Field, Karen
3
Nenycz-Thiel, Magda
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Plummer, Joseph T.
3
Pounders, Kathrynn
3
Reid, Leonard N.
3
Riebe, Erica
3
Russell, Cristel Antonia
3
Spotts, Harlan E.
3
Taylor, Jennifer
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Journal of advertising research
Journal of business research : JBR
810
Journal of retailing and consumer services
388
SpringerLink / Bücher
350
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
311
Journal of marketing communications
306
International journal of advertising : the review of marketing communications
291
International journal of internet marketing and advertising : IJIMA
271
Technological forecasting & social change : an international journal
269
Psychology & marketing
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
Management science : journal of the Institute for Operations Research and the Management Sciences
208
Journal of advertising
203
Information systems research : ISR
201
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
193
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Journal of promotion management : JPM
184
Tourism management : research, policies, practice
173
European Journal of Marketing
168
Journal of Consumer Marketing
167
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
165
Journal of marketing
160
International journal of hospitality management
159
Springer eBook Collection
158
Journal of management information systems : JMIS
152
Journal of promotion management : innovations in planning and applied research
145
European journal of marketing : EJM
144
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
Journal of marketing research : JMR
140
Business horizons
131
Journal of marketing management : MM
130
NBER working paper series
130
International journal of electronic marketing and retailing : IJEMR
128
Industrial marketing management : the international journal for industrial and high-tech firms
125
Electronic commerce research
124
Strategic Direction
122
Journal of internet commerce
118
Journal of travel and tourism marketing
114
The journal of product & brand management
113
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ECONIS (ZBW)
486
Showing
1
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10
of
486
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date (oldest first)
1
Tracking back-talk in consumer-generated
advertising
: an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
2
Finding the "missing link" :
advertising
's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
3
When do
advertising
parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
4
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
5
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
6
A framework for
advertising
in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
7
Can old media enhance new media? : how traditional
advertising
pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
8
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "
advertising
"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
9
Digital
advertising
and company value : implications of reallocating
advertising
expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
10
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
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