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Journal of advertising research
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Developments in marketing science: proceedings of the Academy of Marketing Science
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European journal of marketing : EJM
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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2
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
3
Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
4
The Use and Effect of Humor in Different Advertising Media
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Campbell, Leland
; …
- In:
Journal of advertising research
35
(
1995
)
3
,
pp. 44-58
Persistent link: https://www.econbiz.de/10006533205
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