Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A bilingual's perspective on p...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Gelb, Betsy D.
1
Torres, Ivonne M.
1
Published in...
All
Journal of advertising research
Journal of internet commerce
7
Journal of consumer marketing
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international consumer marketing
4
Services marketing quarterly
4
Journal of Consumer Marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
The journal of services marketing
3
Agricultural and resource economics review : ARER
2
Asia Pacific Journal of Marketing and Logistics
2
International journal of consumer studies
2
Journal of Services Marketing
2
Journal of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Agricultural and Resource Economics Review
1
Asia Pacific journal of marketing and logistics
1
Food policy : economics planning and politics of food and agriculture
1
Health marketing quarterly
1
International journal of market research
1
Journal of Business Research
1
Journal of Organizational Change Management
1
Journal of Research in Interactive Marketing
1
Journal of organizational change management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing from information to decision
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a gener...
Torres, Ivonne M.
;
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006507770
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
