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Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook; King, Karen Whitehill; Nyilasy, Greg; … - In: Journal of advertising research 59 (2019) 1, pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen; Zhu, Zhihua; Xu, Xiaoke; Chao, Naipeng - In: Journal of advertising research 63 (2023) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.; Chen, Huan - In: Journal of advertising research 63 (2023) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue; Qian, Jiang; Cao, Jiaqi - In: Journal of advertising research 63 (2023) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.; Mi, Ranran Z.; Tao, Ran; Lu, Linqi - In: Journal of advertising research 63 (2023) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042