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Journal of advertising research
Computers & operations research : and their applications to problems of world concern ; an international journal
1,190
European journal of operational research : EJOR
1,010
International journal of production research
641
Journal of marketing research : JMR
399
International journal of production economics
272
Journal of the Operational Research Society : OR
198
Transportation research / E : an international journal
195
Journal of marketing
183
Journal of business research : JBR
166
Overseas business reports : OBR
155
Omega : the international journal of management science
147
SpringerLink / Bücher
146
Jahrbuch der Absatz- und Verbrauchsforschung
126
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
122
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of scheduling
105
OR spectrum : quantitative approaches in management
104
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
101
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
100
European journal of industrial engineering : EJIE
94
Computers & operations research : an international journal
92
Journal of the Operational Research Society
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
83
Journal of the Academy of Marketing Science
82
INFORMS journal on computing : JOC
78
Qualitative market research : an international journal
78
Discussion paper series / IZA
77
Business strategy and the environment
76
Operational research : an international journal
73
Journal of heuristics
72
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
70
NBER working paper series
70
Esomar congress
69
Journal of retailing
68
Operations research letters
68
Europäische Hochschulschriften / 5
67
Technological forecasting & social change : an international journal
66
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
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ECONIS (ZBW)
72
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1
How green should you be : can environmental associations enhance brand performance?
Montoro-Rios, Francisco Javier
;
Luque Martínez, Teodoro
; …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 547-563
Persistent link: https://www.econbiz.de/10003797980
Saved in:
2
The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
Saved in:
3
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
4
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
5
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
6
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
7
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
8
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
9
What behavioral economics can teach marketing research
Rubinson, Joel
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 114-117
Persistent link: https://www.econbiz.de/10003991749
Saved in:
10
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
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