//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand linguistics : a theory-d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Gould, Stephen J.
1
Grein, Andrew F.
1
Lerman, Dawn
1
Published in...
All
Journal of advertising research
Journal of business research : JBR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International marketing review
4
Journal of Consumer Research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
International Marketing Review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Psychology & marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business Research
2
Journal of Services Marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Les Cahiers de Recherche
2
Les cahiers de recherche / HEC Paris
2
The journal of services marketing
2
Young consumers : insight and ideas for responsible marketers
2
Brand management ; Vol. 1
1
Brick & mortar shopping in the 21st century
1
Handbook of strategic e-business management
1
International business review : the official journal of the European International Business Academy
1
International journal of cross cultural management : CCM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of euro-marketing
1
Journal of euromarketing
1
Journal of the Academy of Marketing Science
1
Report / Marketing Science Institute
1
Sensory marketing : research on the sensuality of products
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Working paper / Institut Universitaire de Management International, Université de Lausanne
1
Young Consumers
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
SPECIAL SECTION ON IMC - Agency Perspectives and Practices on Global IMC - The focus of research on global marketing communications has been on the strategic standardization-adapta...
Gould, Stephen J.
;
Lerman, Dawn
;
Grein, Andrew F.
- In:
Journal of advertising research
39
(
1999
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10006519582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->