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~isPartOf:"Journal of advertising research"
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Consumer behaviour
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Advertising effects
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Brand image
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Celebrity endorsement
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Woodside, Arch G.
8
Marshall, Roger
4
Na, Woonbong
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State, Gabriel
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Waddle, Gerald L.
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Iii, Randolph J.Trappey
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Journal of advertising research
Journal of business research : JBR
73
Advances in business marketing and purchasing
37
Journal of Business Research
35
Psychology & marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
21
The journal of business & industrial marketing
19
International Journal of Culture, Tourism and Hospitality Research
17
Journal of Business & Industrial Marketing
17
Management Decision
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Advances in culture, tourism and hospitality research
13
Australasian marketing journal
9
Emerald insight
9
International journal of business and economics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
European Journal of Marketing
6
Journal of business-to-business marketing
6
Marketing intelligence & planning
6
Qualitative market research : an international journal
6
European journal of marketing : EJM
5
International Journal of Business and Economics
5
International journal of contemporary hospitality management
5
Advances in Business Marketing and Purchasing Ser.
4
Field guide to case study research in business-to-business marketing and purchasing
4
International Journal of Contemporary Hospitality Management
4
Journal of Advertising Research
4
Journal of Product & Brand Management
4
Management decision : MD
4
Qualitative Market Research: An International Journal
4
Tourism management : research, policies, practice
4
Advances in Business Marketing and Purchasing
3
Advances in Business Marketing and Purchasing Ser
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of innovation & knowledge : JIK
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of retailing and consumer services
3
Marketing Intelligence & Planning
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OLC EcoSci
8
ECONIS (ZBW)
4
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1
The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline
;
Woodside, Arch G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
Saved in:
2
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
3
MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngseok
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
Saved in:
4
An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluativ...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngsook
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
Saved in:
5
Endorsement Theory: How Consumers Relate to Celebrity Models
Marshall, Roger
;
Na, WoonBong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10008163236
Saved in:
6
Sales effects of in-store advertising
Woodside, Arch G.
;
Waddle, Gerald L.
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002948395
Saved in:
7
Sales effects of in-store advertising
Woodside, Arch G.
;
Waddle, Gerald L.
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003013294
Saved in:
8
Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
Iii, Randolph J.Trappey
;
Woodside, Arch G.
- In:
Journal of advertising research
45
(
2005
)
4
,
pp. 382-401
Persistent link: https://www.econbiz.de/10006499567
Saved in:
9
How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
Woodside, Arch G.
;
Uncles, Mark D.
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 229-240
Persistent link: https://www.econbiz.de/10006499587
Saved in:
10
MEASUREMENT - Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies - The dominant logic in current advertising effec...
Woodside, Arch G.
;
Dubelaar, Chris
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10006505759
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