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How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
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The impact of cyber attacks on brand image : why proactive marketing expertise is needed for managing data breaches
Whitler, Kimberly A.; Farris, Paul W. - In: Journal of advertising research 57 (2017) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10011707542
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The 1980s - Overcontrol in Advertising Experiments - June-July 1984, Volume 24, No. 3, pages 37-42 - Farris and Reibstein argue that state-of-the-art experiments over-control the e...
Farris, Paul W.; Relbstein, David J. - In: Journal of advertising research 40 (2000) 6, pp. 73-78
Persistent link: https://www.econbiz.de/10006514301