//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Research issues and needs at t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
240
Advertising
215
Advertising effects
99
Werbewirkung
99
Consumer behaviour
69
Konsumentenverhalten
69
Internet marketing
27
Online-Marketing
27
USA
27
United States
27
Brand management
21
Markenführung
21
Brand image
15
Markenimage
15
Markenartikel
13
Brand
12
Marketing management
11
Marketingmanagement
11
Social Web
11
Social web
11
Creativity
10
Kreativität
10
Target group
8
Verbraucher
8
Zielgruppe
8
Vereinigte Staaten
7
advertising
7
Consumers
6
Neuroscience
6
Neurowissenschaften
6
Virtual reality
6
Virtuelle Realität
6
Bibliometrics
5
Bibliometrie
5
Digital media
5
Digitale Medien
5
Emotion
5
Empirical method
5
Empirische Methode
5
Green marketing
5
more ...
less ...
Online availability
All
Undetermined
142
Type of publication
All
Article
238
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
215
Aufsatz in Zeitschrift
215
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
216
Undetermined
25
Author
All
Ford, John B.
8
Dahlén, Micael
6
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Fulgoni, Gian M.
4
Precourt, Geoffrey
4
Rosengren, Sara
4
Wind, Yoram
4
Beal, Virginia
3
Bellman, Steven
3
Berthon, Pierre R.
3
Cohen, Justin
3
Milfeld, Tyler
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Stipp, Horst
3
Tevi, Alexander
3
Ang, Lawrence
2
Beard, Fred K.
2
Campbell, Colin
2
Droulers, Olivier
2
Fay, Brad
2
Haley, Eric John
2
Hanssens, Dominique M.
2
Keller, Ed
2
Kerr, Gayle
2
Kilgour, Mark
2
Lacoste-Badie, Sophie
2
Lehmann, Donald R.
2
McDonald, Scott C.
2
Merchant, Altaf
2
Müllensiefen, Daniel Th.
2
Nyilasy, Greg
2
Parker, John
2
Pittman, Matthew
2
Plangger, Kirk
2
Reid, Leonard N.
2
more ...
less ...
Published in...
All
Journal of advertising research
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
332
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
184
Journal of business research : JBR
183
European Journal of Marketing
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
154
Intereconomics : review of European economic policy
139
Journal of Consumer Marketing
138
Working paper / National Bureau of Economic Research, Inc.
106
NBER working paper series
97
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
The American economic review
81
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
80
NBER Working Paper
78
European journal of operational research : EJOR
76
Journal of marketing
76
Der langfristige Kredit : Zeitschrift für Finanzierung, Kapitalanlage und Immobilienwesen
75
Berichte des Bundesinstituts für Ostwissenschaftliche und Internationale Studien
74
Europa-Archiv / Beiträge und Berichte : Zeitschrift für internationale Politik ; Halbmonatsschrift der Deutschen Gesellschaft für Auswärtige Politik
74
European journal of marketing : EJM
74
MPRA Paper
74
Journal of historical research in marketing
73
International Journal of Social Economics
71
Discussion paper
69
Marketing Science
69
SpringerLink / Bücher
69
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
64
Journal of retailing and consumer services
62
Strategic Direction
62
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
62
International journal of internet marketing and advertising : IJIMA
61
American political science review
60
International Marketing Review
60
more ...
less ...
Source
All
ECONIS (ZBW)
241
Showing
1
-
10
of
241
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
2
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
3
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
4
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
5
Immersive
advertising
: a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Cohen, Justin
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
Saved in:
6
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben
;
Yau, Amy
;
Yule, Jennifer
;
Osadchaya, Elena
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 255-283
Persistent link: https://www.econbiz.de/10015071674
Saved in:
7
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
8
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
9
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
10
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->