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Journal of advertising research
Management Decision
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Management decision : MD
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Discussion paper / School of Economics, University of Tasmania
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Macquarie economics research papers
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Computer-mediated marketing strategies : social media and online brand communities
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Journal of retailing and consumer services
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Journal of strategic marketing
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Qualitative market research : an international journal
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Discussion paper / University of Tasmania, Department of Economics
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Qualitative Market Research: An International Journal
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Strategic marketing in fragile economic conditions
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
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