Subconscious marketing communication techniques and legal implications
Year of publication: |
2020
|
---|---|
Authors: | Brierley, Gerry ; Ozuem, Wilson ; Lancaster, Geoffrey |
Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 2116-7052, ZDB-ID 2390485-9. - Vol. 29.2020, 2, p. 69-78
|
Subject: | advertising laws | consumer psychology | Neuromarketing | subliminal perception | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Marketingmanagement | Marketing management |
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