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Journal of advertising research
Journal of advertising
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Journal of current issues and research in advertising
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Why we need better measures of research impact in advertising : considerations for best practices to expand research's reach
Rodgers, Shelly
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 385-389
Persistent link: https://www.econbiz.de/10011966584
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2
3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly
;
Harris, Mary Ann
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 322-329
Persistent link: https://www.econbiz.de/10006505677
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3
THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and pu...
Rodgers, Shelly
;
Chen, Qlmei
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 95-104
Persistent link: https://www.econbiz.de/10006508010
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4
THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly
;
Sheldon, Kennon M.
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
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