Narrow search
Showing 1 - 10 of 253
Cover Image
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Cover Image
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S. - In: Journal of advertising research 53 (2013) 4, pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Cover Image
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Cover Image
The future of advertising in China
Bilby, Julie; Reid, Mike; Brennan, Linda - In: Journal of advertising research 56 (2016) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
Cover Image
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Cover Image
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Cover Image
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Cover Image
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Cover Image
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Cover Image
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.; Phillips, Joan M. - In: Journal of advertising research 59 (2019) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10012118859