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In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
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Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
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In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
Cover Image
Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10010145085