//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The insights industry : toward...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
25
Marktforschung
25
Internet marketing
4
Online-Befragung
4
Online-Marketing
4
Web survey
4
Advertising effects
3
Communication
3
Consumer behaviour
3
Kommunikation
3
Konsumentenverhalten
3
USA
3
United States
3
Werbewirkung
3
Andrew S. C. Ehrenberg
2
E-commerce
2
Electronic Commerce
2
Internet
2
Marketing management
2
Marketingmanagement
2
Panel
2
Panel study
2
Scientific method
2
Wissenschaftliche Methode
2
Advertising
1
Advertising media
1
Advertising planning
1
Behavioral economics
1
Betrug
1
Bias
1
Biometrics
1
Biometrie
1
Brand
1
Brand image
1
Brand management
1
Business software
1
Children
1
Competition
1
Customer analysis
1
Data quality
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
24
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
25
Author
All
Lange, Victor
2
Lavrakas, Paul J.
2
Thomas, Randall K.
2
Angell, Catherine
1
Angell, Robert J.
1
Bremer, John
1
Brigham, Nancy
1
Bush, Kristin
1
Campbell, Colin
1
Carlson, Les
1
Cook, William A.
1
Coryn, Chris L. S.
1
Courtright, Melanie
1
Dawes, John
1
Driesener, Carl
1
Edelman, Benjamin
1
Fallig, Michael
1
Forde, Clodagh
1
Frede, Susan M.
1
Fulgoni, Gian
1
Fulgoni, Gian M.
1
Gittelman, Steven
1
Gittelman, Steven H.
1
Goodhardt, Gerald
1
Harrison, Robert L.
1
Henkel, Sven
1
Herzog, Walter
1
Lipner, William E.
1
McCarthy, Michael S.
1
Meyer-Waarden, Lars
1
Mikeska, Jessica
1
Miller, Chuck
1
Morhart, Felicitas
1
Oakenfull, Gillian
1
Parent, Michael
1
Pashupati, Kartik
1
Patten, Dave
1
Plangger, Kirk
1
Plummer, Joseph T.
1
Rappaport, Stephen D.
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
90
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Journal of marketing management : MM
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing Intelligence & Planning
51
European Journal of Marketing
49
Europäische Hochschulschriften / 5
48
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
42
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Marketing theory
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
2
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
3
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
4
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
5
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
6
What behavioral economics can teach marketing research
Rubinson, Joel
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 114-117
Persistent link: https://www.econbiz.de/10003991749
Saved in:
7
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
8
The future of online market research
Lipner, William E.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 142-146
Persistent link: https://www.econbiz.de/10003611428
Saved in:
9
Quality issues in online research
Sparrow, Nick
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10003611567
Saved in:
10
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->