The insights industry : towards a performativity turn in market research
Year of publication: |
2022
|
---|---|
Authors: | Diaz Ruiz, Carlos A. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 2, p. 169-186
|
Subject: | actionable knowledge | customer insights | insights | market research | performativity |
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