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Internet marketing
114
Online-Marketing
114
Advertising effects
57
Werbewirkung
57
Consumer behaviour
32
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Journal of advertising research
Journal of business research : JBR
465
SpringerLink / Bücher
402
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Journal of retailing and consumer services
365
Online Information Review
338
Electronic commerce research
240
International journal of internet marketing and advertising : IJIMA
226
Technological forecasting & social change : an international journal
198
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
196
Springer eBook Collection
193
Information systems research : ISR
182
Management science : journal of the Institute for Operations Research and the Management Sciences
176
Journal of internet commerce
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
169
NBER working paper series
166
International journal of business information systems : IJBIS
165
Industrial marketing management : the international journal for industrial and high-tech firms
156
Information economics and policy : IEP
156
Industrial Management & Data Systems
140
Information systems and e-business management : ISeB
140
International journal of e-business research : an official publication of the Information Resources Management Association
134
European journal of operational research : EJOR
133
MPRA Paper
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Aslib Proceedings
128
International journal of electronic marketing and retailing : IJEMR
128
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Working paper / National Bureau of Economic Research, Inc.
126
Journal of marketing communications
125
NBER Working Paper
125
International journal of electronic business
123
International journal of advertising : the review of marketing communications
121
CESifo working papers
119
International journal of production economics
114
International journal of hospitality management
113
Journal of electronic commerce research : JECR
111
Premier reference source
111
Electronic commerce research and applications
109
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ECONIS (ZBW)
124
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1
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124
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1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
The
internet
revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
3
The future of online market research
Lipner, William E.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 142-146
Persistent link: https://www.econbiz.de/10003611428
Saved in:
4
Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
Saved in:
5
The long tail and its implications for media audience measurement
McDonald, Scott
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10003768724
Saved in:
6
Pitting the mall against the
internet
in advertising-research completion :
internet
panels are more popular ; are they more effective?
Maronick, Thomas
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 321-331
Persistent link: https://www.econbiz.de/10009127038
Saved in:
7
Consumer adoption intentions toward the
internet
in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
8
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
9
Colors, brands, and trademarks : the marketing (and legal) problem of establishing distinctiveness
Hoek, Janet
;
Gendall, Philip
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 316-322
Persistent link: https://www.econbiz.de/10008697033
Saved in:
10
Extrinsic cue of warranty by selling through a reputable website
Hsu, Huei-Chen
;
Lai, Chi-Shiun
;
Chen, Cheng-Hsui
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10003611456
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