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How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni; Viglia, Giampaolo; Nataraajan, Rajan; … - In: Journal of advertising research 62 (2022) 1, pp. 62-86
Persistent link: https://www.econbiz.de/10013186367
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Immersive advertising through co-creation : lessons from the visitor economy : how to enhance experiential competitiveness with an "attract, convert, and delight" strategy
Leung, Xi Y.; Buhalis, Dimitrios; Viglia, Giampaolo - In: Journal of advertising research 64 (2024) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10015071679