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New evidence for no effect of scale in advertising
Simon, Julian Lincoln - In: Journal of advertising research 9 (1969) 1, pp. 38-41
Persistent link: https://www.econbiz.de/10002823754
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The advertising ratio and economies of scale
Simon, Julian Lincoln; Crain, George H. - In: Journal of advertising research 6 (1966) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002822969
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The shape of the advertising response function
Simon, Julian L.; Arndt, Johan - In: Journal of advertising research 20 (1980) 4, pp. 11-28
Persistent link: https://www.econbiz.de/10002824073