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Journal of advertising research
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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International journal of advertising : the review of marketing communications
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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European Advertising Academy
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Journal of international marketing
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Journal of marketing management : MM
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SpringerLink / Bücher
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Advances in advertising research
5
BuR - Business Research
5
European Journal of Marketing
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European journal of marketing : EJM
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International marketing review
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Journal of current issues and research in advertising : JCIRA
5
Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Product & Brand Management
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Business research
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Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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International Marketing Review
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Journal of Business Research
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Journal of strategic marketing
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Research
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Breaking new ground in theory and practice
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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ECONIS (ZBW)
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1
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
2
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
3
Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno
;
Christodoulides, George
;
Dąbrowski, …
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
Saved in:
4
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
Saved in:
5
How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
6
Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008241771
Saved in:
7
Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10009962924
Saved in:
8
USER-GENERATED CONTENT - The Voice of the Consumer Speaks Forcefully in Brand Identity: User-Generated Content Forces Smart Marketers to Listen
Christodoulides, George
;
Jevons, Colin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 101-112
Persistent link: https://www.econbiz.de/10008993730
Saved in:
9
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
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