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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects
Ramsøy, Thomas Z. - In: Journal of advertising research 59 (2019) 3, pp. 281-294
Persistent link: https://www.econbiz.de/10012118863
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Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle; Chiu, Chung-Kit - In: Journal of advertising research 59 (2019) 3, pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
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Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob; Ofir, Chezy; Rachamim, Matti - In: Journal of advertising research 57 (2017) 3, pp. 305-318
Persistent link: https://www.econbiz.de/10011756545
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Straight to the heart of your target audience : personalized advertising systems based on wearable technology and heart-rate variability
Orazi, Davide C.; Nyilasy, Greg - In: Journal of advertising research 59 (2019) 2, pp. 137-141
Persistent link: https://www.econbiz.de/10012109416
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How does brand marketing work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
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Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall; Schiller, Shu Z.; Galletta, Dennis - In: Journal of advertising research 55 (2015) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
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I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
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How word of mouth works in advertising
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 1, pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812