I love creative advertising : what it is, when to call for it, and how to achieve it
Scott Koslow
| Year of publication: |
2015
|
|---|---|
| Authors: | Koslow, Scott |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 1, p. 5-8
|
| Subject: | Werbung | Advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520803