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~isPartOf:"Journal of advertising research"
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Advertising
209
Werbung
209
Advertising effects
95
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95
Consumer behaviour
65
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65
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Ford, John B.
8
Dahlén, Micael
6
Koslow, Scott
6
Sharp, Byron
6
Campbell, Colin L.
5
Kennedy, Rachel
5
Pitt, Leyland F.
5
Fulgoni, Gian M.
4
Precourt, Geoffrey
4
Rosengren, Sara
4
Wind, Yoram
4
Beal, Virginia
3
Bellman, Steven
3
Berthon, Pierre R.
3
Milfeld, Tyler
3
Pounders, Kathrynn
3
Stafford, Marla Royne
3
Stipp, Horst
3
Tevi, Alexander
3
Ang, Lawrence
2
Beard, Fred K.
2
Campbell, Colin
2
Cohen, Justin
2
Droulers, Olivier
2
Fay, Brad
2
Haley, Eric John
2
Hanssens, Dominique M.
2
Keller, Ed
2
Kerr, Gayle
2
Kilgour, Mark
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Lacoste-Badie, Sophie
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McDonald, Scott C.
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Merchant, Altaf
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Müllensiefen, Daniel Th.
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Nyilasy, Greg
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2
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Reid, Leonard N.
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Journal of advertising research
MPRA Paper
878
CESifo Working Paper
792
CESifo working papers
718
CEPR Discussion Papers
628
CESifo Working Paper Series
605
IZA Discussion Papers
428
NBER Working Papers
371
Working Paper
299
Working paper
299
Discussion paper series / IZA
295
Journal of public economics
286
Games
264
NBER working paper series
261
Journal of economic behavior & organization : JEBO
235
IZA Discussion Paper
229
ZEW Discussion Papers
215
International journal of advertising : the review of marketing communications
212
CORE Discussion Papers
186
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Economics letters
180
Nota di Lavoro
179
Journal of business research : JBR
175
Discussion paper / Tinbergen Institute
173
Journal of advertising : official publication of the American Academy of Advertising
170
Preprints of the Max Planck Institute for Research on Collective Goods
166
ISER Discussion Paper
157
Journal of marketing communications
152
Tinbergen Institute Discussion Papers
152
NBER Working Paper
150
Working paper / National Bureau of Economic Research, Inc.
148
Tinbergen Institute Discussion Paper
147
European Journal of Marketing
142
Journal of public economic theory
139
Jena Economic Research Papers
138
Journal of Consumer Marketing
136
Public choice
133
Working Papers in Economics
125
Discussion paper
124
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ECONIS (ZBW)
210
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1
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10
of
210
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date (oldest first)
1
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
2
When brands go dark : a replication and extension : examining market share of brands that stop
advertising
for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
3
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
4
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
5
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
6
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
7
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
8
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
9
A framework for
advertising
in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
10
Exploring the effectiveness of
advertising
in the ABC.com Full Episode Player
Loughney, Mark
;
Eichholz, Martin
;
Hagger, Michelle
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10003768747
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