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Advertising effects
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Analysis of variance
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Journal of advertising : official publication of the American Academy of Advertising
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Advertising in new formats and media : current research and implications for marketers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The Routledge companion to consumer behavior
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
2
The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick De
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10008107594
Saved in:
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