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~isPartOf:"Journal of advertising research"
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Vereinigte Staaten
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Woodside, Arch G.
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Journal of advertising research
Journal of business research : JBR
55
Advances in business marketing and purchasing
38
Journal of Business Research
28
Psychology & marketing
27
The journal of business & industrial marketing
18
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business & Industrial Marketing
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Management Decision
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Advances in culture, tourism and hospitality research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Emerald insight
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International Journal of Culture, Tourism and Hospitality Research
7
International journal of business and economics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Australasian marketing journal
6
Journal of business-to-business marketing
6
The complexity turn : cultural, management, and marketing applications
6
International journal of contemporary hospitality management
5
Qualitative market research : an international journal
5
Advances in Business Marketing and Purchasing Ser.
4
International Journal of Business and Economics
4
International Journal of Contemporary Hospitality Management
4
Advances in Business Marketing and Purchasing
3
Advances in Business Marketing and Purchasing Ser
3
European Journal of Marketing
3
Journal of Advertising Research
3
Journal of innovation & knowledge : JIK
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Management decision : MD
3
Marketing intelligence & planning
3
Psychology & Marketing
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Tourism management : research, policies, practice
3
Advances in business marketing & purchasing
2
Business-to-business brand management : theory, research and executive case study exercises
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Consumer behavior in tourism and hospitality research
2
Ekonomiska Samfundets tidskrift
2
European journal of marketing : EJM
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The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline
;
Woodside, Arch G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
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2
Sales effects of in-store advertising
Woodside, Arch G.
;
Waddle, Gerald L.
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002948395
Saved in:
3
Sales effects of in-store advertising
Woodside, Arch G.
;
Waddle, Gerald L.
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003013294
Saved in:
4
Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
Iii, Randolph J.Trappey
;
Woodside, Arch G.
- In:
Journal of advertising research
45
(
2005
)
4
,
pp. 382-401
Persistent link: https://www.econbiz.de/10006499567
Saved in:
5
How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
Woodside, Arch G.
;
Uncles, Mark D.
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 229-240
Persistent link: https://www.econbiz.de/10006499587
Saved in:
6
MEASUREMENT - Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies - The dominant logic in current advertising effec...
Woodside, Arch G.
;
Dubelaar, Chris
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10006505759
Saved in:
7
SURVEY METHODOLOGY - Respondent Inaccuracy - What share of survey respondents report buying your brand when they did not? What share report not buying when they did buy? Which spec...
Woodside, Arch G.
;
Wilson, Eilzabeth J.
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006508017
Saved in:
8
Modeling Linkage-Advertising: Going Beyond Better Media Comparisons
Woodside, Arch G.
- In:
Journal of advertising research
34
(
1994
)
4
,
pp. 22-31
Persistent link: https://www.econbiz.de/10006536600
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