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The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline; Woodside, Arch G. - In: Journal of advertising research 52 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10002948395
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Sales effects of in-store advertising
Woodside, Arch G.; Waddle, Gerald L. - In: Journal of advertising research 15 (1975) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10003013294
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Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
Iii, Randolph J.Trappey; Woodside, Arch G. - In: Journal of advertising research 45 (2005) 4, pp. 382-401
Persistent link: https://www.econbiz.de/10006499567
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How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
Woodside, Arch G.; Uncles, Mark D. - In: Journal of advertising research 45 (2005) 2, pp. 229-240
Persistent link: https://www.econbiz.de/10006499587
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MEASUREMENT - Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies - The dominant logic in current advertising effec...
Woodside, Arch G.; Dubelaar, Chris - In: Journal of advertising research 43 (2003) 1, pp. 78-85
Persistent link: https://www.econbiz.de/10006505759
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SURVEY METHODOLOGY - Respondent Inaccuracy - What share of survey respondents report buying your brand when they did not? What share report not buying when they did buy? Which spec...
Woodside, Arch G.; Wilson, Eilzabeth J. - In: Journal of advertising research 42 (2002) 5, pp. 7-18
Persistent link: https://www.econbiz.de/10006508017
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Modeling Linkage-Advertising: Going Beyond Better Media Comparisons
Woodside, Arch G. - In: Journal of advertising research 34 (1994) 4, pp. 22-31
Persistent link: https://www.econbiz.de/10006536600