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A new theorem for optimizing the advertising budget
Wright, Malcolm - In: Journal of advertising research 49 (2009) 2, pp. 164-169
Persistent link: https://www.econbiz.de/10003860527
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New brand extensions : patterns of success and failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
Cover Image
A New Theorem for Optimizing the Advertising Budget
Wright, Malcolm - In: Journal of advertising research 49 (2009) 2, pp. 164-169
Persistent link: https://www.econbiz.de/10008273045
Cover Image
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
Cover Image
New Brand Extensions: Patterns of Success and Failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-243
Persistent link: https://www.econbiz.de/10009998277