Narrow search
Showing 1 - 10 of 310
Cover Image
Tradition meets technology : can mass customization succeed in China?
Song, Kun; Fiore, Ann Marie - In: Journal of advertising research 48 (2008) 4, pp. 506-522
Persistent link: https://www.econbiz.de/10003797961
Cover Image
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Cover Image
Understanding the shopping experience and its implications for malls as marketing media : attracting and retaining customers through fashion, service, and improved food options
Hu, Haiyan; Jasper, Cynthia R. - In: Journal of advertising research 58 (2018) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10011884965
Cover Image
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Cover Image
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia; Otterbring, Tobias - In: Journal of advertising research 64 (2024) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Cover Image
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Cover Image
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Cover Image
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.; Wood, Emma H.; Parsons, Anthony - In: Journal of advertising research 48 (2008) 2, pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Cover Image
Advertising creativity matters
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Cover Image
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate; Taylor, Jennifer; Kennedy, Rachel; … - In: Journal of advertising research 49 (2009) 2, pp. 207-210
Persistent link: https://www.econbiz.de/10003860575