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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai; Somkiat Eiamkanchanalai - In: Journal of business & economics research 7 (2009) 12, pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
Cover Image
A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai; Eiamkanchanalai, Somkiat - In: Journal of business & economics research 7 (2009) 12, pp. 31-40
Persistent link: https://www.econbiz.de/10009887151
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Factors influencing smartphone repurchase
Leelakulthanit, Orose; Hongcharu, Boonchai - In: Journal of business & economics research 10 (2012) 11, pp. 623-628
Persistent link: https://www.econbiz.de/10009673264
Cover Image
Factors influencing smartphone repurchase
Leelakulthanit, Orose; Hongcharu, Boonchai - In: Journal of business & economics research 10 (2012) 11, pp. 623-628
Persistent link: https://www.econbiz.de/10010058083