A conceptual framework of interactive marketing : characteristics and processes of interactive media in integrated marketing communication
Year of publication: |
2006
|
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Authors: | Hongcharu, Boonchai ; Somkiat Eiamkanchanalai |
Published in: |
2006 Business & Economics Society International Conference ; Vol. 2. - Worcester, Mass.. - 2006, p. 64-72
|
Subject: | Interaktive Medien | Interactive media | Marketingmanagement | Marketing management |
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