Games -- Crowdsourcing and Schelling’s Theory of Self-Command -- Content Popularity and Spence’s Theory of Costly Signaling … driving force in contemporary marketing.The science of game theory provides the toolset for the marketer and the marketing … Cold-War geopolitical maneuvering, game theory illuminates the conflicting and overlapping interests of marketers and …

Integrated supply chain planning is well understood by theory and widely applied in practice - however, only with …

first laboratory experiment -- The impact of contract complexity, supply chain configuration, and out …-of-equilibrium behavior on the effectiveness of information sharing: A second laboratory experiment -- A behavioral model on the effects of …