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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik"
~person:"Schnittka, Oliver"
~subject:"Consumer behaviour"
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Schnittka, Oliver
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Journal of business economics : JBE
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
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