Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Year of publication: |
October 2017
|
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Authors: | Schnittka, Oliver ; Himme, Alexander ; Papies, Dominik ; Pellenwessel, David |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 87.2017, 7, p. 943-984
|
Subject: | Sponsorship | Sponsorship termination | Fairness | Trust | Power balance | Locus of control | Sponsoring | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Deutschland | Germany | Gerechtigkeit | Justice |
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