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~isPartOf:"Journal of business economics : JBE"
~person:"Bekk, Magdalena"
~person:"Ekinci, Yuksel"
~subject:"Advertising"
~subject:"Customer satisfaction"
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Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
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