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Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
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Two-sided messages in marketing communication — A review and preview
Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-330
Persistent link: https://www.econbiz.de/10008344992
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Two-sided messages in marketing communication — A review and preview
Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-330
Persistent link: https://www.econbiz.de/10008044737