Narrow search
Showing 1 - 10 of 790
Cover Image
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik; Völckner, Franziska - In: Journal of business economics : JBE 73 (2003) 10, pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Cover Image
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Cover Image
Employer branding for universities : what attracts international postdocs?
Brosi, Prisca; Welpe, I. M. - In: Journal of business economics : JBE 85 (2015) 7, pp. 817-850
Persistent link: https://www.econbiz.de/10011317649
Cover Image
Negative spillover effects in brand cooperation
Herm, Steffen - In: Journal of business economics : JBE 84 (2014) 8, pp. 1087-1109
Persistent link: https://www.econbiz.de/10010424230
Cover Image
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska - In: Journal of business economics : JBE 74 (2004) 11, pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Cover Image
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank; Herrmann, Andreas; Peter, Sibylle - In: Journal of business economics : JBE 73 (2003) 4, pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Cover Image
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver; Johnen, Marius; Völckner, Franziska; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Cover Image
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz - In: Journal of business economics : JBE 87 (2017) 3, pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Cover Image
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Cover Image
Die Risiken des Maklers
Zimmerer, Carl - In: Journal of business economics : JBE 36 (1966) 6, pp. 403-406
Persistent link: https://www.econbiz.de/10003715731