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Einflussfaktoren auf die Wahl einer Markteintrittsstrategie : eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-551
Persistent link: https://www.econbiz.de/10003700824
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Influence factors on the choice of a market entry strategy: A meta-analytic study on the decision between a wholly-owned subsidiary and a cooperative arrangement
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-553
Persistent link: https://www.econbiz.de/10008344987
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Influence factors on the choice of a market entry strategy: A meta-analytic study on the decision between a wholly-owned subsidiary and a cooperative arrangement
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-552
Persistent link: https://www.econbiz.de/10008063369
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Rezensionen - Kooperationen, Allianzen und Netzwerke, Grundlagen -- Ansätze -- Perspektiven
Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk; … - In: Journal of business economics : JBE 74 (2004) 7, pp. 755-759
Persistent link: https://www.econbiz.de/10007027161