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Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik; Völckner, Franziska - In: Journal of business economics : JBE 73 (2003) 10, pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
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Die Sportphilosophie von Hoechst : eine Analyse von Engagement und Zielsetzung
Siegfried, Hans-Dieter - In: Journal of business economics : JBE 61 (1991) 10, pp. 1093-1097
Persistent link: https://www.econbiz.de/10001113744
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver; Himme, Alexander; Papies, Dominik; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
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The value of sporting success to Germans : comparing the 2012 UEFA Championships with the 2012 Olympics
Wicker, Pamela; Kiefer, Stephanie; Dilger, Alexander - In: Journal of business economics : JBE 85 (2015) 8, pp. 897-919
Persistent link: https://www.econbiz.de/10011382760
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How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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Employer branding for universities : what attracts international postdocs?
Brosi, Prisca; Welpe, I. M. - In: Journal of business economics : JBE 85 (2015) 7, pp. 817-850
Persistent link: https://www.econbiz.de/10011317649
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Negative spillover effects in brand cooperation
Herm, Steffen - In: Journal of business economics : JBE 84 (2014) 8, pp. 1087-1109
Persistent link: https://www.econbiz.de/10010424230
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Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska - In: Journal of business economics : JBE 74 (2004) 11, pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
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Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank; Herrmann, Andreas; Peter, Sibylle - In: Journal of business economics : JBE 73 (2003) 4, pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
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The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver; Johnen, Marius; Völckner, Franziska; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 899-925
Persistent link: https://www.econbiz.de/10011758051