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Journal of business economics : JBE
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
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2
Two-sided messages in marketing communication — A review and preview
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-330
Persistent link: https://www.econbiz.de/10008344992
Saved in:
3
Two-sided messages in marketing communication — A review and preview
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-330
Persistent link: https://www.econbiz.de/10008044737
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