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How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver; Johnen, Marius; Völckner, Franziska; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
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Visitor characteristics matter : how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
Faerber, Lea Susanne; Ahrholdt, Dennis C.; Schnittka, Oliver - In: Journal of business economics : JBE 91 (2021) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10012496009
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Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 2, pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
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Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver; Himme, Alexander; Papies, Dominik; … - In: Journal of business economics : JBE 87 (2017) 7, pp. 943-984
Persistent link: https://www.econbiz.de/10011758108