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An exploratory cross-cultural analysis of marketing ethics : the case of Turkish, Thai, and American businesspeople
Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; … - In: Journal of business ethics : JOBE 90 (2009), pp. 371-382
Persistent link: https://www.econbiz.de/10008647229
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The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations : evidence from Turkish, Thai, and American businesspeople
Marta, Janet; Singhapakdi, Anusorn; Lee, Dong Jin; … - In: Journal of business ethics : JOBE 106 (2012) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10009546821
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Ethics, Social Responsibility and Sustainability in Marketing
Altinbasak-Farina, Ipek (ed.); Burnaz, Sebnem (ed.) - 2019 - 1st ed. 2019
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill … different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and … improve the role of marketing in helping to the development and well-being of the society …
Persistent link: https://www.econbiz.de/10012398739