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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang; Ko, Eunju; Woodside, Arch G.; Yu, Jihye - In: Journal of business research : JBR 130 (2021), pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China
Guo, Huiling; Xu, Hangjun; Tang, Chuanyi; … - In: Journal of business research : JBR 93 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011929061
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AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.; Madhavaram, Sreedhar - In: Journal of business research : JBR 157 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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How do strategic groups handle cognitive complexity to sustain competitive advantage? : a commentary essay
Huang, Kuo-feng - In: Journal of business research : JBR 62 (2009) 12, pp. 1296-1298
Persistent link: https://www.econbiz.de/10003900764
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International strategy implementation : roles of subsidiaries, operational capabilities, and procedural justice
Lin, Shao-lung; Hsieh, An Tien - In: Journal of business research : JBR 63 (2010) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10003909540
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Corporate social responsibility : a strategic advantage or a strategic necessity?
Falkenberg, Joyce; Brunsæl, Petter - In: Journal of business ethics : JOBE 99 (2011), pp. 9-16
Persistent link: https://www.econbiz.de/10009532995
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How information systems strategy moderates the relationship between business strategy and performance
Martinez-Simarro, David; Devece, Carlos; Llopis-Albert, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1592-1594
Persistent link: https://www.econbiz.de/10011298910