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Ethical consumers among the millennials : a cross-national study
Bucic, Tania; Harris, Jennifer; Arli, Denni - In: Journal of business ethics : JOBE 110 (2012) 1, pp. 113-131
Persistent link: https://www.econbiz.de/10009663999
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The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun; Johnson, Kim K. P. - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives
Zasuwa, Grzegorz - In: Journal of business research : JBR 69 (2016) 9, pp. 3714-3719
Persistent link: https://www.econbiz.de/10011515243
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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The effect of fit and dominance in cause marketing communications
Samu, Sridhar; Wymer, Walter - In: Journal of business research : JBR 62 (2009) 4, pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
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"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja; Kadic-Maglajlic, Selma; … - In: Journal of business research : JBR 140 (2022), pp. 130-142
Persistent link: https://www.econbiz.de/10013040656