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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Celebrity endorsement"
~subject:"Customer satisfaction"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
Customer satisfaction
Inconsistent content
Konsumentenverhalten
Consumer behaviour
6
Advertising effects
2
Online reviews
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Anti-obesity
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand image
1
Brand management
1
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1
Business ethics
1
Celebrity expert endorsement
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1
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Computerspiel
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Congruity effects
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Consequentialism
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Eco-friendly products consumption
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Environment
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Ethical acceptance
1
Expert review
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Fantasy games
1
Film industry
1
Filmwirtschaft
1
Game theory
1
In-game advertising
1
Intention-behavior gap
1
Interactivity
1
Internet marketing
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Kinder
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Kundenzufriedenheit
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6
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English
6
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Román, Sergio
5
Singh, Jatinder Jit
5
Dens, Nathalie
4
Luo, Xin
4
Schlegelmilch, Bodo B.
4
Arli, Denni
3
Bigné Alcañiz, J. Enrique
3
Bodur, H. Onur
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Gentina, Élodie
3
Grohmann, Bianca
3
Gruber, Verena
3
Iglesias, Oriol
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Nepomuceno, Marcelo Vinhal
3
Peloza, John
3
Sierra, Vicenta
3
Walker, Matthew
3
Yang, Zhilin
3
Ye, Qiang
3
Alvarado-Herrera, Alejandro
2
Antonetti, Paolo
2
Aparicio-Valverde, Mireia
2
Chang, Hsiu-Hua
2
Chatzidakis, Andreas
2
Chen, Charlie C.
2
Chen, Yu-shan
2
Cuestas, Pedro J.
2
Deng, Xinming
2
Fang, Bin
2
Fernando, Mario
2
Forsythe, Sandra
2
Garg, Nitika
2
Govind, Rahul
2
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Journal of business ethics : JOBE
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
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ECONIS (ZBW)
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1
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
2
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
3
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
5
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
6
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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