Narrow search
Showing 1 - 2 of 2
Cover Image
The drivers of green brand equity : green brand image, green satisfaction, and green trust
Chen, Yu-shan - In: Journal of business ethics : JOBE 93 (2010) 2, pp. 307-319
Persistent link: https://www.econbiz.de/10003971107
Cover Image
Greenwash and green trust : the mediation effects of green consumer confusion and green perceived risk
Chen, Yu-shan; Chang, Ching-hsun - In: Journal of business ethics : JOBE 114 (2013) 3, pp. 489-500
Persistent link: https://www.econbiz.de/10009772867