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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship
Walker, Matthew; Kent, Aubrey - In: Journal of business ethics : JOBE 116 (2013) 2, pp. 341-353
Persistent link: https://www.econbiz.de/10010199426